Business & Marketing Tips

Advertising Agencies

2010-05-01T20:03:00.000-07:00

Small enterprises, home businesses and start ups can seldom afford to hire a professional organization to develop, launch, maintain and monitor an advertising campaign for them. For those who are able to take advantage of this type of resource, this article on advertising agencies offers a brief, 'How it works' and short guide on what to look for in an ad agency.

The article also provides industry links that may prove helpful when searching for the company that will be a good fit for your own.

Even if you're not quite ready to employee pros for your advertising, it's never too early to start learning about them. That way, you'll be fully prepared when you reach that milestone in your business.

Read the full Advertising Agencies article .....

Help for Small Businesses Trying to Survive the Economy

2009-11-02T14:34:00.000-08:00

I came across this article with tips for small businesses. Trying to survive the economy has been a real struggle for some, so this may prove helpful to many.

Essentially, what Herald Daily is saying in this article is that it all boils down to common sense and excellent customer service. Look at your business, offerings and pricing from your customer's point of view, then make them feel safe enough to part with their hard earned cash during a scary recession.

Approached correctly, you can still generate sales, instill customer loyalty and survive the economy. You want to be one of the businesses that are still around after the recession is over.

Read Building Relationships to Survive the Economy....

The History of Advertising

2009-08-25T13:13:00.000-07:00

The History of Advertising

Did you know that history of advertising dates back to the Ancient Romans and Greeks? It's true. They printed their lost and found ads on papyrus for circulation.

Actually, you can even still find remnants of the birth of advertising in ancient Pompeii today. No doubt about it, we've come a very long way since then.

Now, instead of using wall paintings to promote local politicians, we have radio, television, digital, print and internet mediums to spread the word and convince our target audience that we have something they need.

This article about the history of advertising is an interesting summary of how ads evolved over centuries. Not to worry, it's not a novel, rather a "Coles Notes" type of report. It's an interesting read, well worth taking a few minutes for. You'll enjoy it and maybe even learn a little something.

Read more of the History of Advertising....

Home Business Outlook for 2009

2009-03-10T05:21:00.000-07:00

BusinessWeek and Enterprise Nation recently published their predictions for the future of Home Business in 2009.

Their outlooks are encouraging and offer up the best areas to target for the year. The article is interesting and definitely worth a quick read. You can do so by clicking the article title below:

Home Business Predictions for 2009

9 Tried and True Tips for Getting New Customers

2009-02-24T07:46:00.000-08:00

Anyone who's been in business for awhile has read or heard of the most common forms of marketing strategies. Perhaps you've used them yourself.

In case you haven't, or you want to see if there's something new to you, check out this article. You won't find article marketing or classified ads mentioned here, but there are some good ideas, including developing your own radio show!

Read 9 Tried and True Tips for Getting Customers

The Freelance Home Writer: Scam Alert! GetPaidWritingArticles.Com - Beware!

2008-12-31T07:42:00.000-08:00

The Freelance Home Writer: Scam Alert! GetPaidWritingArticles.Com - Beware!

Email Marketing Basics

2008-12-17T19:44:00.000-08:00

Are you using email marketing to promote your business? It’s a good method of connecting and staying in touch with the people on your opt-in list. Of course, your email campaign doesn’t have to involve direct selling. You can do it on a subtle level or use it as a bonding experience with your clients by sending out newsletters or announcements.

This article spells out helpful tips to give your email marketing campaign its best chance of success.

Read the full article here

Reasons to Use a Professional Writer

2008-10-23T16:41:00.000-07:00

If you're a blog or website owner, an entrepreneur or even someone who has an idea for a book, you may have wondered if you need a writer. This article addresses that question, and lets you know the advantages and benefits to hiring a professional writer.

Read full article here.

* GET PAID TO WRITE! *

How to Build Customer Loyalty In Your Online Business

2008-10-18T11:54:00.000-07:00

If you've been having trouble developing a client following, you're going to want to make sure that you read this article! It really is not hard to build a list of loyal customers. All you need is some practical tips and a little patience. Try it and see.

Read the full article here.

Places To Run Your Ad For Free

2008-09-24T20:30:00.000-07:00

If you're like most small businesses, you have a low advertising budget. Don't let that keep you from spreading the word and getting your company, products or services in front of people. In this article there are links and descriptions of sites where you can advertise all you want for FREE. Zip, zilch, zippo, nada. That's a figure everybody can afford!

Read the full article here.

Marketing Tips For Small Business

2008-09-17T20:23:00.000-07:00

Need some low or no cost marketing ideas? This article has helpful tips and sound advice that's good for both webpreneurs and brick and mortar business people.

Read the full article here.

How To Achieve Customer Sales & Service Satisfaction

2008-09-16T19:27:00.000-07:00

Are your customers as happy as they could be? When they need something you sell, do they pick up the phone and call you without even thinking of shopping around? If you're offering your services in the right way, they will. A satisfied customer is a repeat customer. Find out how and why in this article.

Read the full article by clicking here.

How To Ensure Customer Loyalty

2008-08-25T19:07:00.000-07:00

Customer loyalty is essential to the health and growth of a business, and it makes your sales quota a lot easier to achieve. Having a good rapport with your clients is also a more enjoyable way to do business, but do you know how to accomplish that? Do you know how to ensure your clients call you, instead of call around?

This article guides you in the most important direction for gaining loyal customers. Check out the comments, there's some valuable information in those as well (bonus!).

Read the full article by clicking here.

Rejuvenating Slumping Promotional Products Sales

2008-08-18T19:59:00.000-07:00

Sales in a slump? Quotas down? Well don't despair, you'll find help and a ton of ideas to get back on track in this piece. You'll get lots of tips to help you drum up more business.

Read the full article here.

Your Role As A Promotional Products Specialist

2008-08-11T19:45:00.000-07:00

If you work in the Promotional Products industry, you are a solution provider. Do you know what is expected of you, or the scope of your expertise? Find out the basic requirements that your clients count on you for. You have more to offer than you know.

Read the full article by clicking here.

Promotional Products Customer Creation

2008-08-04T20:05:00.000-07:00

Looking for new customers? Well, you've come to the right place for pointers on how to do just that. There are tips a-plenty in this article, that utilize both online and offline methods.

Read the full article here.

Questions To Ask Before Doing A Promotional Products Quote

2008-07-10T19:51:00.000-07:00

Unless you have an experienced client who knows what information to offer, you need to ask some targeted questions before you can suggest products, services or solutions. See some examples and pick up pointers in this article.

Read the full article here.